Episode #1: Is beauty really in the eye of the beholder?
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The evolution of beauty
“Now you still might say. But what is it, beauty? Can you define it? And I would say yes, it is possible to define it. I would say beauty is a conglomeration of things that affect our aesthetic sense like form, shape colour, materiality, composition. That all work together to really affect my ethic sense, but particularly and especially the eye.”
Sagmeister truly believes and argues that beauty has a positive effect on behaviour and our mood. Put simply: “We not only feel better when we are surrounded by beauty, but we also behave better.” In the end, he offers three reasons as to why and how beauty will become increasingly important the next 20 years.
Listen to the full episode and let your mind wander and horizon expand.